Resources
Notes on notes.
What we've learned from writing millions of cards, plus the tutorials that get a first campaign into the post.
- Tutorial cover — dashboard
Tutorials
Setting up your first handwritten campaign, step by step
From account creation to your first hundred cards in the mail, with the settings most teams get wrong on the first attempt.
July 2, 2026 · 8 min read
- Tutorial cover — spreadsheet
Tutorials
Importing contacts in bulk without breaking your list
Field mapping, deduplication and the CSV formatting rules that keep an import clean.
June 24, 2026 · 5 min read
- Tutorial cover — sample sheet
Tutorials
Turning your own handwriting into a reusable style
How the sample sheet works, what makes a good sample, and how long digitisation takes.
June 11, 2026 · 7 min read
- Research cover — report
Research
Consumer Outreach Report: five findings worth acting on
Highlights from our survey of consumers on how they react to mail, email and messaging from the businesses they buy from.
May 28, 2026 · 9 min read
- Article cover — keys and card
Strategy
A handwritten follow-up system for real estate teams
Six triggers — from first viewing to closing anniversary — that reliably deserve a card.
May 16, 2026 · 6 min read
- Tutorial cover — automation
Tutorials
Automating notes with Zapier in under an hour
A worked example: new deal marked Closed Won in your CRM triggers a handwritten thank-you.
May 4, 2026 · 5 min read
- Article cover — handwriting
Strategy
The anatomy of a good note: 60 words that land
Short, specific and unembellished. A structure you can reuse without sounding templated.
April 22, 2026 · 4 min read
- Product cover — robot arm
Product
Inside the writing robots: how a machine holds a pen
Stroke order, pen pressure and the mechanical details that make machine writing indistinguishable from human writing.
April 9, 2026 · 7 min read
- Article cover — gift cards
Strategy
Gift cards that actually get used
Denomination, framing and the note that accompanies the card all move redemption rates.
March 27, 2026 · 5 min read
- Story cover — donor letter
Customer Stories
Donor retention: what a handwritten thank-you is worth
How one placeholder foundation restructured its acknowledgement programme around handwritten cards.
March 15, 2026 · 6 min read
- Tutorial cover — card artwork
Tutorials
Designing your own stationery: bleed, stock and legibility
Practical file preparation notes for teams uploading custom card artwork.
March 2, 2026 · 6 min read
- Research cover — chart
Research
Measuring direct mail ROI without guesswork
Holdout groups, attribution windows and the metrics that survive scrutiny from a finance team.
February 18, 2026 · 8 min read
- Story cover — packaging
Customer Stories
Post-purchase notes for retail and eCommerce
Where in the fulfilment flow a handwritten card belongs, and what it does to repeat purchase rates.
February 5, 2026 · 5 min read
- Product cover — security
Product
How your recipient data is handled
Encryption, retention and access controls for teams whose compliance review needs specifics.
January 23, 2026 · 4 min read
- Article cover — calendar
Strategy
A holiday card planning timeline that actually holds
Work backwards from the delivery date, not forwards from the day someone remembers.
January 9, 2026 · 6 min read
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Put the theoryin the post.
Reading about direct mail is not the same as holding a card. We'll send you one.