Resources · Customer Stories
Post-purchase notes for retail and eCommerce
February 5, 2026 · 5 min read
Story cover — packaging
Where in the fulfilment flow a handwritten card belongs, and what it does to repeat purchase rates.
In the box or in the post?
Inserts are cheaper; separately posted cards are remembered. Many teams use inserts broadly and posted cards for high-value orders.
Timing
A note that arrives a week after the product feels like care. One that arrives with it feels like packaging.