OttaPen

Retail and eCommerce

Turn a first orderinto a habit.

Post-purchase notes, win-back cards and VIP inserts, triggered by order value and customer history rather than sent to everyone indiscriminately.

Why it works

Retention costs lessthan acquisition.

A card sent to the right slice of your order book pays for itself on repeat purchase alone, before any word-of-mouth effect.

Order rules
01

Order-value triggers

Send only where the economics work — set a threshold and let it run.

Win-back
02

Win-back campaigns

Reach lapsed customers with a note instead of a fourth discount email.

Gift insert
03

Gift cards and inserts

Add a gift card to the same envelope with no extra handling.

Use cases

Moments worthwriting about.

  • First purchase

    Welcome new customers properly.

  • VIP tier

    Reserve heavier stock for your best customers.

  • Subscription saves

    Intercept cancellation with something human.

Automation

Plugged into your store

Shopify and multichannel order feeds trigger cards without a manual export.

  • Shopify
  • SyncSpider
  • Zapier
  • Integrately

Testimonials

What people saywhen the card arrives.

Bulk imports mean our whole holiday campaign is scheduled in one sitting.

Amelia Frost

Head of Retention, Placeholder Commerce

The gift card inserts turned a routine thank-you into something people photograph.

Ben Oliveira

Loyalty Manager, Placeholder Retail

Get started

Send somethingworth keeping.

Start with your highest-value orders and expand from there.